Thomas Tessmer entered the market research industry in 1997 and started specializing in the application of research techniques to the retail environment in 1999 when he joined Procter & Gamble. He has designed, executed, and presented shopper insight solutions to a variety of retailers across channels and worked with clients ranging from Buyers to Senior Executives.
Thomas received his Bachelor’s degree from the University of Wisconsin-Madison.
While working as a Consumer and Market Knowledge Manager at P&G, Thomas has worked across almost all P&G’s core categories with particular focus on the Health and Beauty/Pharmacy business. His technical experience spans dozens of techniques and ranges from moderating in-depth qualitative sessions to designing and analyzing internet-based surveys to refining segmentation modeling that helps retailers define their high potential shopper.
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